Leveraging Content to Drive More Sales

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Table of Contents

Podcast Description

This is part 2 of a series all about helping you maximize sales through your content. In this episode, I’m sharing the second step in the process to make this happen.

Links Referenced in Episode:

▶ Learn more about the Systems Savvy Society

▶ Episode 66: The First Step to Content That Sells

Connect with me:

Website | Instagram

Watch on YouTube:

Episode Transcript

(Note: This is a formatted AI-generated transcript to make it easier for you to read through, but is not an optimized blog post. Please excuse any spelling or grammar errors and filler words – it’s just how I speak LOL)

Episode Intro

This is part two of a series all about helping you maximize sales through your content. In this episode, I’m sharing the second step of the process to make this happen. So if you haven’t listened to episode 66, yet I do recommend that you pause this one, go back and listen to that one so that way you’re not jumping ahead or skipping steps. So you’re still with me right now, then let’s go ahead and dive right in to learn how to leverage your content to drive more sales.

Hey, I’m Lucy Reyes, your host of the Cheerful Productive Chats Podcast, where I’m on a mission to help online entrepreneurs that like you focus on all the right things and kiss overwhelm goodbye. Here, you’re going to learn strategies that will boost your productivity so that you can scale your online biz and impact lives sooner. It’s your time to shine. So let’s get started.

Podcast Update

Hey hey, welcome back to the Cheerful Productive Chats Podcast. I’m really excited to be back because funny enough, right before, or as I was planning this series and as I’m trying to figure out what I’m going to talk about, I am looking at my own stats and I’m looking at my information, my data.

This is something that I cover a lot inside of the System Savvy Society and why it’s so important to track your data. But tracking this information for the podcast specifically led me to do a couple of changes, which I’m going to talk about here at the top of this episode, so that you are aware of what those changes are.

This episode is really about your long form content and for me, this is podcasting. Like my podcast is my long form content that I create every week or have been for several months now. I usually try to do it every week, but as I was looking at all of the information, not just for my podcast, but other stats that I’ve been tracking as well, I have decided to dial it back a notch and I will be moving to biweekly episodes, meaning every two weeks.

So over the past few months, I’ve really been consistent on delivering a weekly episode and that has been great, but… I have noticed that myself and just my business overall with all the changes that I have done personally, that I really need to focus my time and energy on two to three things.

One thing is I need to really do more marketing. So that is something that I am going to be focusing on more. This could be, or this technically is a form of marketing, but I am not using it to its fullest potential. So I can actually repurpose like one episode into two weeks worth of marketing content specifically, at least.

And with me trying to pump out a weekly episode, I don’t feel like I’m putting it to use in its best case, especially because there’s always so much value that I deliver in these episodes. And I really want to shift my focus to that, as well as the System Savvy Society. So that is still a new membership and I’m constantly working on it day in and day out.

Like that is my number one priority and then of course my clients, my VIP Day clients. So those are the big three things that I really need to focus my time and energy on. And in order to make that possible, I need to scale back on the podcast and not put the pressure on myself to really try to release a weekly episode.

So moving forward, it’s going to be every two weeks. If I’m able to squeeze an extra one in, then I will absolutely do that. But for my own sanity, I am giving myself the permission to not feel the pressure to get it done every single week.

So that is just a brief update on this podcast and what you can expect. So I’m still going through the series. We still have two episodes left in the series, but just know that they’re going to be released over the next month. Okay.

If you want more support, more real-time support with anything that I share on this podcast, if you want to learn how to really create and implement effective strategic systems that help you get more done in less time, that help you get things done better, faster, easier, quite frankly, then you’ll want to join us inside the Systems Savvy Society.

That is where, like I said, I am hanging out every single day and where you can get real time support from me to help make that possible for you.

Recap on Mini Episode Series

All right. So now let’s go ahead and dive into the topic of this episode. In the last episode of this series, we talked about the very first step to creating content that sells and that, that first step isn’t actually creating the content itself. Right. That is actually what we’re going to talk about in this episode.

But the first step is planning out your promotions first. So if you haven’t listened to that episode yet, I do recommend that you go back and listen to that one before listening to this one, because this is where people make mistakes.

This is where coaches and digital product creators and service providers, this is where everyone tends to go to. They want to create the content. That seems to be the first thing that you want to do. In reality, it makes it so much easier if you plan everything out first, and this series is really helping you understand why that is.

Why Planning Content Around Sales is Helpful

The next step, which is what this episode is all about is about planning and creating the content around these promotions that you just planned to help you increase sales. Starting with why planning content is so helpful. Like why planning your content first around yourself can really help drive more sales.

So one, it makes it easier for you to story tell and to give your audience some inspiration for whatever the thing is that you’re wanting to sell. And this is typically known as pre-launch content, which is used to help you increase more sales during your launch period. But you don’t always have to create weeks worth of pre-launch content in order to drive more sales.

It also depends on so many factors, like the price point, like what else you’re doing, what it’s about the topic you’re on. It’s like, there’s so much else that you need to look at with regards to pre-launch content and launch content.

But you can still use, like, even if you’re just running a flash sale, a two to three day flash sale, you can still create one long form piece of content either the week of the week before leading up to this flash sale that you’re about to run and create more sales for it. Increase the demand for it so that way you make more sales because you’re explaining something around the topic. Okay.

And this content that you create should be directly related to whatever it is that you’ve tried to sell. I’ve done it many times before on this podcast.

Like I did it a few weeks ago on this podcast. So the main thing I did was run a flash sale for my Etsy Listing Workflow. And so I created and recorded a podcast episode around the Etsy Listing Workflow process. And my call to action at the end was, “hey, check this out in the shop.” And it just so happened that that week I was running a flash sale for it. I’ve done this several times in the past.

In fact, this episode is also something that I’m working on for the next few weeks. Like inside of the Systems Savvy Society, this month’s Savvy Solution topic is all about creating an endless and organized content bank. And that is one system that we’re going to be focusing on creating, implementing inside the Society this month.

And so this episode is coming out at a perfect time for that, because we’re talking about content. We’re talking about all the content that you can create. And when you have so many content ideas, what do you want to do?

You want somewhere to store all of your ideas. And when you have all of these ideas, how do you know which ones you’ve used, where you have used it? All of that stuff. So that is where my Savvy Solution comes in. And so this is even one of those episodes. It didn’t really, I didn’t do this on purpose, but when I realized it, I was like, I was like, this is great. This works out perfectly. The timing of this is coming out amazing.

But you can actually plan for this to be the case all of the time and it doesn’t just have to be during these big, big launches. You can do this for flash sales as well.

How To Manage the Creative Content Creation Process

Now, whenever you actually start to get into this creative content creation process, you want to put them and use some sort of workflow or system to help you stay organized.

So for when I’m recording podcast episodes, I’m specifically using my Podcast Workflow & Hub. That’s what I call it. It’s actually on my screen here to the right of me, because that is letting me know what steps I have to take when I’m recording this podcast.

Or the full process, which we know is so many steps, especially if you’re a podcast host yourself, you know how much is involved with recording a podcast episode.

So this really helps me keep track of all of my ideas, all the steps that I have to do, all of the to-do list for every step of the process, what the status is, who it’s with.

Like that is what you want to do whenever you’re creating the content. Okay. And doing so this way, especially using a project management tool, like I use Trello, it makes it super easy for you to visually see everything that is going on at a glance and it helps you stay organized.

It keeps it flexible because, like I said, like, as I was recording this, I said, whoops, I’m not going to be doing this every week. I’m going to scale it back and do it every two weeks. And my system allowed me to just quickly make some changes and now I know what the new publishing dates are going to be. So it keeps it flexible.

If I need it to change topics for a week, I’m able to do that very, very easily and it doesn’t mess up anything else. It also allows you to be super detailed with everything that you’re doing. Because if you’re just working out of a paper planner, It is so hard to get super nitty gritty with all of the details with everything involved.

So, those are just some of the perks of using an effective system to help you create and batch your content.

For you, you might not have a podcast. You might have a blog. You might have a YouTube channel. Regardless of what your long form piece of content is, you want to have a workflow for it. It can be a Blog Post Workflow, a YouTube Workflow, anything that you want to do, or any type of content that you’re wanting to create. It’s really good to have a workflow in place for it.

And this is actually what I help you create inside of the System Savvy Society so that way you know how to do it for yourself. Or you can just hire me to do it for you through my VIP Day. All right.

Examples of Content to Create for a Promotional Period

So you might be asking now, well, what types of content should I create during these promotional periods? You’re saying I don’t have to do this whole pre-launch runway, so what are some examples? Here you go.

Some super short examples that you can use for your content to help you drive more sales is, why the topic of your thing is important. Like that is one prompt.

Another prompt is behind the scenes glimpses as to how you use your strategy, method, template, etc. So you can give them a little behind the scenes over their shoulder, some information like this is how I use this content. I kind of went through that right now just as I was talking, when I said I use my podcast workflow like this.

That is basically what I have done there. I’m telling you how I’m using my own product and then that would be how you would make more sales towards it. So that is an example.

Another thing is student, clients, customer testimonial interviews. You can get on the phone with one of your clients and ask them a series of questions of how your thing helped them, how it worked for them. So those are just some examples.

But really you can go to ChatGPT to help you come up with so many more content ideas to help you sell your course, your template, your product, your service, your offer. Just go to ChatGPT and ask it to help you come up with some ideas to help you sell the specific thing that you’re trying to sell.

Okay. And then as you come up with all these ideas, be sure to add them to your content bank so that you never run out of ideas. And if you don’t have a content bank or maybe you have one and it isn’t as organized, well, that is what this month’s Savvy Solution is all about inside of this Systems Savvy Society.

I already mentioned that, so come join us. And I will show you how to create a content, a bank that is super organized, that lets you know, where everything is, lets you see an endless amount of content ideas for you to just quickly search find and put it out into the world to help you boost that marketing like I’m trying to do for yourself with this Content Bank.

I am sharing my exact process inside the Society on how exactly I do this. So if you want to join us, then go to cheerstoproductivity.com/sss And I really hope to see you inside.

Episode Wrap-Up

Now in the next episode of this four-part series, we’re going to dive into my favorite marketing mechanism, which is planning and keeping up with all the email newsletters. But until then, I do hope to see you inside the Systems Savvy Society.

Thank you so much for listening to the Cheerful Productive Chats Podcast with me, Lucy Reyes. To view the complete show notes and all the links mentioned in today’s episode, visit cheerstoproductivity.com/67. And before you go, make sure you follow or subscribe wherever you’re listening

so you know once the next productive chat is released. Talk soon and cheers to your productivity and success!